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Visitor Risk

Visitor Risk analyzes visitor activity across dimensions including Visitor Score, traffic source, geography, campaigns, and more.

Views​

A report toggle switches between four views. Most views can be filtered by a date range (default: last 31 days ending yesterday), a Visitor Score filter (0 = bot, through 3 = highly engaged human visitor), and a Visit Type filter (new vs. returning, where new means the visitor's first tracked session since the pixel was installed).

Summary​

Stat cards for page views and unique visitors, each with a bot percentage, plus a visitor breakdown grid: one card per dimension (for example, traffic source, geography, ASN), showing the top rows by count with a bar proportional to share of total.

Volume Trend​

A chart and table of visitor volume or visitor-quality mix over time, groupable by source, geography, ASN, IP, subnet, campaign, click identifier, consent status, day of week, hour of day, or bot classification. The time bucket (day, week, or month) defaults based on the selected date range.

Risk Analysis​

Five sub-views, selectable from a dropdown:

  • Visitor Score Breakdown — a bar chart of total visitors and each score tier (0–3).
  • Traffic Source Risk Quadrant — a bubble chart plotting visit volume against the rate of visits matching the selected score(s), bubble size proportional to volume.
  • Day × Hour Bot Heatmap — a 7×24 grid (day of week by hour of day, UTC) colored by match rate or raw volume; clicking a cell pins a detail summary, including a source breakdown.
  • IP Risk Ranking and ASN Risk Ranking — bar charts ranked by percentage match rate rather than volume, so low-volume but high-match entries are visible. Rows with fewer than 2 total visits are excluded; results are capped at 50 rows and paginated 10 per page.

Page Visitors​

A table of good bot, bad bot, and likely-human visitor counts per URL.

No data yet​

If no visitor data is available, the page prompts to sign the TrueFunnel agreement (if not yet signed) or set up the MagicTracker pixel (if the agreement is signed but no data has arrived).